The Spa Esprit Group founder wants to teach women to embrace themselves - from head to all the way ‘down there’. Cynthia Chua is a pioneer. Undoubtedly one of Singapore’s most powerful beauty and lifestyle entrepreneurs, this is the same woman who succeeded in making the Brazilian wax mainstream 16 years ago. Although almost two decades have passed and attitudes to intimate grooming have dramatically changed, she still sees a gap in the market. “Tackling the taboo topic of personal grooming for Asian women was very, very difficult to do in 2002. But it was a journey, and now we all speak with ease about the Brazilian wax.”

Now, she’s back in the headlines and smashing taboos with Two Lips: A luxury skincare line for a woman’s intimate area. “Oops, we did it again,” she says with a wry smile.

Two Lips is more than just its (semi) provocative products; it’s about empowering women with choices. In a statement to the press, she describes the need to “reclaim this intimate part of the female body as an asset that needs to be… nourished with the same love and attention we give to the rest of our body.”

In person, Chua echoes the same sentiment:

“After grooming over four million women, we feel that women are ready for a more open conversation about embracing and loving themselves. So many have confidence problems about their nether regions that they don’t talk about.”

 

Read the full article at Prestige.com
Article written by Nafessa Saini. Published by Prestige.com | SG | Beauty & Wellness 6/9/18