Cynthia Chua Opens Up About Body Positivity, Past Struggles, and How To Build a Lifestyle Empire
Sep 26 2018Cynthia Chua is a heavyweight in Singapore’s lifestyle and F&B industry. This self-made entrepreneur is the founder and managing director of the Spa Esprit Group, and with 15 brands under her belt, finding precious time for herself has been a constant juggling act. Yet, in these 22 years, Cynthia is aware that the key to business longevity and sustainability lies in self-care. And making an effort to carve out little pockets of “me time” like getting massages, practising yoga, or devoting time to music and the arts, could very well be her secret to staying on top of her game.
A strong advocate of female empowerment and the body-positivity movement, Cynthia made waves in 2002 when she introduced Brazilian waxes to the conservative Singaporean market with STRIP, which has since groomed more than three and a half million lady gardens in 10 countries worldwide. The road to success hasn’t always been smooth sailing for Cynthia, who had to pay her dues by distributing her own flyers to get customers through the door during the early days. While Brazilian waxing has become commonplace today, and no one bats an eye, Cynthia is once again pushing new frontiers—with a line of luxury skincare dedicated to the vulva called TWO L(I)PS.
The vulva is one of the most primordial features of life. As infants, passage through this tunnel is our induction into life on earth, and as we grow older, the vulva remains an important fixture that can give either pleasure or pain. Somehow we slather product after product onto our faces, but very often neglect to give our lady bits some love. To address this, the TWO L(I)PS Blackout Mask infused with a rich cocktail of organic botanical ingredients such as White Licorice, Cornflower, Elderberry, Chamomile, Ylang-Ylang, and Aloe Vera, promises to detox, soothe, brighten, and hydrate your nether regions.
Never one to shy away from controversy, it may just be a matter of time before vulva masks become an indispensable part of every woman’s routine. In this wide-ranging interview, we speak to Cynthia about her past struggles, lifestyle trends, and the inspiration behind her new skincare line.
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Written by Nicole Wong | High Net Worth | 21st September 2018