Is The World's First Vulva Mask Worth The Hype? Grazia's Beauty Director puts it to the test.

Rewind to Tuesday morning, when, riffling through my daily post, I unearthed the TWO L(I)PS Blackout Mask, along with a press release that read: ‘A new era of vulva care has arrived and it’s rewriting the history of how a woman’s most precious part is seen…. a game-changing brand that aims to shatter taboos and proclaim the “vulva ritual”.’

My first thoughts: Vulva Ritual?! You’ve got to be kidding me? We’ve officially reached peak preposterous! But then further investigation tells me it’s the brainchild of entrepreneur Cynthia Chua - the woman behind world-class hair removal destination, Ministry of Waxing, whose witty and straight-talking branding around all things down South has been breaking Vagina taboos long before any of its counterparts. And when it comes to down-there hair maintenance – nobody does it better. So, I’m intrigued – by that and the surprisingly chic packaging.

The rest of the beauty team give their twopence: ‘Oh gahd, seriously? Like I don’t have enough on my plate trying to master a 10-step Korean skincare routine; now I have to factor in time for vagina masking? Insanity!’ bemoaned ever-cynical (and utterly brilliant) Beauty Editor, Hannah: ‘And you don’t see men walking around with masks on their penises, do you?’. Fair point.

Then Assistant Emma chipped in: ‘I’m weirdly interested. What does it do again, exactly?’ So, in the name of investigatory beauty journalism – here I am. Legs somewhat akimbo, about to plaster a sheet mask to my passion fruit (thanks thesaurus), reveling in the ridiculousness of it all and not quite sure what I think of the whole shebang.

I take the mask out of its packet and unfold the bunny shape, which is surprisingly bigger than I expected. For some reason I’d imagined a ‘vulva mask’ was, well, I’m not quite sure what – but this is around twice the size of your standard facial sheet mask (as it’s designed to cover all areas of the ‘vulva’ pictured below).