One woman’s journey to beautify your nether regions

Oct 02 2018 Beauty

One woman’s journey to beautify your nether regions

There is a growing awareness surrounding the importance of emotional well-being, taking time for yourself, positive body culture and finding a more holistic way of taking care of ourselves. We got Cynthia Chua, founder of self-care empire, Spa Esprit Group, to talk to us about self care, her entrepreneurship journey and how she has managed to change the conversation around taboos to build a successful empire.  

As a beauty innovator finding new ways for women to look and feel great, what are the key factors behind your success?

It all boils down to hard work 24/7 and sheer tenacity. Pioneering a new concept is never easy and nothing works perfectly from the get-go. But that’s where the fun is! Our journey of innovation and invention is never-ending, and our mindset reflects this in order to stay ahead.

I believe that you must have a vision of what you want to achieve and believe 100% in it – even if nobody believes in you. Have the passion and the tenacity to keep going no matter how difficult it gets and creativity to tweak and adapt as you go along.

How do you decide which ideas to act on and invest in?

I’m not interested in franchising or copying a concept simply for investment, I like to have fun in the things that I do and have always been driven by creative and innovative concepts.

Every idea is borne out of my passion for a particular concept that excites people and fills a gap in the market. This is why every brand reflects a part of my personality or lifestyle. This is how I decide on which idea to act on and invest in.

    We knew there was a need for an intimate skin care line because friends, customers and therapists were asking what else they could do as home care. The idea of TWO L(I)PS was seeded based on this. I saw a need that people had and a gap in the market. So I thought, how can I fill this gap, what can we do to make it fun yet beneficial with effective formulas that work?

    We’re going through a time where people are taking better care of themselves – both mentally and physically. It’s all about self-love, self-care, positive body culture and finding a more holistic way of taking care of ourselves. TWO L(I)PS is borne out of this growing movement. I feel it’s an important topic to bring up, regardless of the social taboos and embarrassment surrounding the vulva. Women all have it but can’t talk openly about it – we shy away like it’s a shameful thing. This is a mindset that we hope to change.


Read the full article at herworld.com

Written by Janice Wong | Oct 1, 2018 | Beauty | Must Read | Her World